A Guide to Starting a Vending Machine Business in Australia

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There are many important factors to consider in starting a vending machine business. The reality is that any startup business requires a great deal of study and thorough planning. Let this article help you by giving you the lowdown in starting a vending machine business.

How to Own A Vending Machine

Any person who wants to start a business in Australia must have must understand these rules. Contemplate on whether you will purchase a vending machine or opt to get a franchise from many vending machine franchises across the country. Choosing the latter option means that you will be entering into a lease agreement with the vending machine franchise company that you will be partnering with. The cost of vending machines will a predominant variable to factor in when making this decision.

 

Choosing Between DIY and Franchising

The cost of the vending machine is most vital in your costing and business plan. Depending on your actual funds and your past experience in business and sales, the choice between buying a vending machine or choosing a vending machine franchise would greatly affect the short-term and long-term sustainability of your business. Buying your own vending machine is usually the preferred option for a person with many years of experience in sales. On the other hand, those who are trying the business for the first time usually opt to enter into a franchising agreement. This option is easier because you already have everything structured and set-up for you. However, one must shop for a vending machine franchising company that offer the best rates in accordance with your business plan. More importantly, make sure that you completely familiarize yourself with the terms of your vending machine leasing agreement.

 

Finding The Perfect Spot

Much research has to be poured in your choice of location. In shortlisting locations for your vending machine, it is very vital to study the demographic of the area. Is the potential location populated by students or young professionals? Is it near fast food outlets or will it have a near-monopoly of the area as far as quick snacks and beverages are concerned? Research on these things would also yield important information on what kinds of products must be included in your vending machine. How about your space allotment? How much space will you be needing? If you need to rent a space for vending machine, make sure you understand certain norms of leasing. Once you have carefully studied your location and your target customers, the main thing is to have products in your vending machine that would greatly appeal to them. Throughout all these considerations, the safety of the vending machine must also be considered.

 

Ensuring Customer Satisfaction

It is vital to make sure that the machine itself is working 100%. Efficiency and ease of use are non-negotiable. However, the reality is that the vending machine offers remotely and that minor machine glitches do happen every now and then. In this manner, make sure that your machine contains a contact number or an email address for customer feedback. This is also very helpful in constantly improving the products that you offer and in making sure that customers leave your vending machine with a smile.

Vending machines for sale are truly one of the bright spots in Australia’s continually evolving business landscape. It has become part of contemporary Australia as it reflects a healthy symbiosis between entrepreneurs and happy consumers.

Facebook Advertising for Your Business

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When the ice cream van comes along, ringing its tinkling bell, the thing children are most excited by isn’t what they are going to get from the van, but what it looks like. There are many ice creams and ice-lollies painted on the van that the ice-cream seller doesn’t even sell. Why? Because it matters what the advertising looks like. Facebook advertising might not quite work in the exact same way but it is a close enough analogy that advertising matters.

The following are some things you must know about before your start Facebook advertising for your business –

• Create An Attractive Facebook Page – Advertising on Facebook without creating a page is like investing money without having any future plans for the gains you are going to make. So, the first thing you need to do is to create a page on Facebook for your business. When the prospective customers click on your ad and like what they see, they will visit your Facebook page, and this will be your chance to convert one time buyers into long time customers.

Monitor Campaign Performance – Getting Facebook advertisements right is an art and it takes some time to get the hang of it. This is why you need to monitor your campaign to make sure that all ads are working, and if some aren’t, to change them for better results. Not all your ads would be audience attractions, so you must keep an eye on everything to stop wastage of precious money.

• Design Images Professionally – Ultimately, it is the image and the quality of it that will pull audience towards you. It is not just about the text, a good image design has to go with it. Take the help of professional services for this purpose and get the design of your image professionally done. Getting posters or images designed for your Facebook advertising campaign does not have to cost a lot either. It can be done affordably.

• Clear Goals – What is the end result of this campaign? Do you want more awareness for your business? Is it Facebook likes and followers you desire? Or is it more specific than that – aimed towards a particular product launch? Whatever it is needs to be clearly laid out in your mind and that is how you should approach your Facebook advertising campaign. Always have a call to action in whichever ad you place and make sure it echoes your final goal.

• Target Audience – Facebook has a huge audience spanning over various demographics. You have to choose your target audience among all these people and businesses. It is never prudent to aim to target all the people on Facebook. Choose a target customer base and cater to them for maximum success.

The above tips will ensure your Facebook advertising campaign is a winner. If you’d like to know more, check out this post on Orange Digital’s blog.