You like to think of yourself as a pro in the wedding photography and videography scene. Your composition is incredible, your editing skills are great, and your DSLR kit is enviable. Yet despite all this, you just can’t seem to figure out the world of social media.
Why do mediocre artists get thousands of likes, while brilliant artists go unnoticed? The answer: they don’t understand how social media works.
I mean, sure you know how to post things – but do you know which wedding photography and videography hashtags to use? Do you really?
This article runs through 4 of the best bits of advice you will ever get for getting your content seen on social media.
People want to follow wedding photography and videography artists who know who they are and what they are sharing. While it is fine to imitate your favourite artists when you’re first starting out, when you turn pro you really need to know what makes you different – because this is your selling point. If your work looks just like everyone else’s, it’s not going to stand out. So decide on your style and stick to it. This will make you iconic and memorable and get you work.
No one wants to view an Instagram feed which is inconsistent – if your feed is a conglomerate of reds, whites, greens and blues, it is probably going to turn people off (though not always – contrast can be attractive, too, if done well). It is much more visually appealing to have a wedding photography and videography feed with consistent colours and tones, so try to aim for this. This also goes for your posting schedule – you should post frequently at similar times throughout the week. If people don’t get an update from you in days or weeks, they are more likely to unfollow you.
While choosing the most striking wedding photography and videography to display has always been important for artists, it is perhaps even more important with social media. There is an overabundance of content online, making it vital for artists to share only their most outstanding work with the world. Narrow it down to a few core snaps – you can share multiple images in the same post on Instagram, but only one will be highlighted on your feed. So, choose wisely!
Here are some secrets to using wedding photography and videography hashtags the right way (the way that will get you noticed, fast):
All things considered, keep in mind that wedding photography and videography is not all about likes and followers. Be sure to take the images that you want to take, and remember why you are doing it to begin with – because you love it! And stay patient; success doesn’t happen overnight. All creatives doubt themselves at some point, you just have to stay positive and keep trying.